WINBIZ Women's Innovative Business Incubation Zone
Theme: Promoting skills and development
Phase and Stage: LEADERSHIP – Senior career
Action: Curriculum development
Beneficiaries: Women only
Users: Policy makers; Education providers; Training providers; Researchers and experts; NGOs/Society
The WINBIZ involved migrant women or women with a non-Western background and with medium-high levels of education, in a training pathway aimed at enabling the acquisition and development of personal, transversal and specific competencies and skills, necessary for their full integration and reintegration in the European labour market, thus generating well-being for themselves and for the society they live in.
The course is available in English, German, Greek, Macedonian and Portuguese, Italian, Romanian and Ukrainian and it is organised into 7 modules:
- Entrepreneurship & Social Entrepreneurship
Strategy - Sustainable Development & Business Planning
Technology - Innovation & Social Innovation
Marketing - Social Marketing & Sales
- Financial Management & Social Financing
Leadership - Ethical Leadership & Communication
Legal Issues - Funding Opportunities & Support Structures
THE CHALLENGE
The project was developed to address the urgent need for the social and economic integration of migrant women and women with non-Western
backgrounds into European societies, aligning with the EU’s 2030 Strategy goal of achieving a 78% employment rate. Migrant women represent an
underutilized source of skills and face considerable barriers, including discrimination, gender inequality, and insufficient access to education and
employment opportunities.
The project promoted entrepreneurship and digital competencies, as these women often lacked the life skills, intercultural abilities, and entrepreneurial knowledge necessary for full integration. Drawing from European frameworks such as EntreComp and the Digital Education Action Plan, the project empowered this group through targeted non-formal education, addressing the gaps identified in academic research and reports as barriers to their inclusion.
WINBIZ focused on empowering migrant women and women with non-Western backgrounds by fostering their integration into the European labour market. It aimed to equip participants with personal, transversal, and specific skills, enhancing their employability and entrepreneurship potential. Key objectives included improving competencies in adult education, promoting social entrepreneurship, and encouraging open education through innovative methodologies.
Core activities supported these goals. A research report analyzed barriers and opportunities faced by migrant women in education, training, and
employment. An online toolkit for trainers was developed, utilizing U-Theory and Design Thinking to guide mentoring and coaching. A 150-hour blended course mentored over 450 women, building digital, entrepreneurial, intercultural, and life skills. The project concluded with a catalogue of business plans featuring the 15 best entrepreneurial ideas.
These initiatives fostered meaningful social inclusion and empowerment of migrant women, therefore resulting in the full accomplishment of the project objectives.
OUR SOLUTION
The project was structured to ensure that all activities contributed progressively to achieving its objectives. It was implemented through four key stages. First, extensive research to gather theoretical, empirical, and statistical data about the training needs and socio-economic conditions of migrant women was conducted. This included planning a social research framework, conducting desk research and local focus groups, and publishing a comprehensive report shared within and beyond the partnership.
Second, innovative methodologies and tools for training professionals working with the target group were developed and shared. This involved
exchanging best practices among partners, organizing local coaching circles using Theory U and Design Thinking, and co-producing a toolkit for trainers and tutors.
Third, a 150-hour blended training course hosted on a purpose-built e-learning platform was developed, being available in English, Portuguese,
Macedonian, Ukrainian, Italian, Greek, Romanian and German. More than 450 migrant women participated, supported by more than 20 trained tutors. This course promoted personal, digital, and entrepreneurial skills.
Lastly, a practical face to faqce training course was implemented, where participants collaborated on business ideas. From this, 15 innovative business ideas were
selected and incubated during a transnational training campus, supported by successful female migrant entrepreneurs (role models). The final business plans were compiled into a catalogue and disseminated widely.
OUTCOME
The WINBIZ project delivered significant and tangible results. The main one was its e-platform, containing 7 modules, composed of learning units,
quizzes, OERs and other materials, available in English, all partner’s languages and Ukrainian, due to the high-demand from this target-group. Over 450 migrant women or women with non-Western backgrounds improved their personal, transversal, and technical skills, particularly in entrepreneurial, digital, and intercultural domains. Participants gained better prospects for professional integration, bridged educational and professional mismatches, and acquired tools to collaboratively develop business ideas. Additionally, their well-being was enhanced, and they became part of informal local and European networks vital for personal and professional growth. Many contributed to breaking stereotypes about women and migrants, becoming role models of social integration.
The project also benefited 24 tutors, through the development of a trainer’s toolkit, who enhanced their life skills and entrepreneurial coaching
competencies. These skills enabled them to support migrant women’s empowerment and integration within their organizations, contributing to career advancement and fostering innovation transferability.
Furthermore, the methodologies, tools, and innovations developed had a broad impact on organizations working in adult education and migrant support.
Through extensive networks, including ALL DIGITAL, the project results reached a wide European audience, promoting high-quality and
innovative practices across various sectors.
KEY TAKEAWAYS
Throughout the implementation of WINBIZ, several important lessons were learned that proved decisive for achieving positive and sustainable outcomes and are transferable to similar initiatives. One key learning was that investing upfront in solid research and continuous dialogue with the target group is essential: understanding not only skills gaps but also structural, cultural and psychological barriers allowed the training pathway to be realistic, motivating and empowering. Another lesson was that empowerment goes beyond technical skills; combining entrepreneurial and digital competencies with personal development, intercultural awareness and confidence-building significantly increased participants’ engagement and persistence. The multilingual and blended learning approach showed that accessibility and flexibility are critical when working with migrant women balancing family, work and integration challenges. Equally important was the role of trained tutors and mentors: equipping professionals with innovative coaching methodologies and a shared pedagogical framework ensured consistent quality and trust-based relationships, which were crucial for participant progress. The project also highlighted the value of peer learning and role models, as collaboration and exposure to successful migrant entrepreneurs helped participants overcome stereotypes and envision concrete career paths. Finally, an iterative and adaptive implementation approach, allowing feedback to shape tools, content and delivery, strengthened relevance and impact. Overall, WINBIZ demonstrated that integrated, learner-centred, and well-supported training ecosystems are key to fostering labour market inclusion and can be effectively replicated across different European contexts.
